It's a Texture Revolution for frozen desserts and ice cream

Have you ever stopped to think about the texture attributes you find most appealing in frozen treats? Words like "smooth," "creamy," and "crunchy" might come to mind but these characteristics are subjective and not concrete or actionable enough to design a food formulation.

The Texture Revolution^® process helps you plan and manipulate food textures in order to improve consumer acceptance. This new method for designing texture is based on our Texture Lexicon, an extensive vocabulary for describing important texture issues through the whole sensory experience with a food product, from the first look through swallowing.

In addition to our texture lexicon, this information pack for ice cream and frozen desserts includes texture attribute maps for:

•  Chocolate-coated ice cream novelties
•  Ice cream
•  Water ices and juice bars 

Download the frozen dessert pack and start a Texture Revolution today!